Marta is a technology lawyer with a legal practice spanning intellectual property and information technology. With experience as both external counsel as well as inhouse legal counsel (secondee) for Yahoo Italia, she combines the perspectives of both. Marta particularly excels at working closely with inhouse business, editorial, sales and finance teams in Italy, advising and negotiating legal issues in commercial deals and leading compliance requirements including establishing and enforcing Law Enforcement Policies pertaining to Italy. Her clients include content providers, advertising companies, agencies and other vendors. She covers IP & TMT matters including privacy, e-commerce, consumer protection, advertising, promotions and prize competitions.